Northern Ireland's first ever TikTok house has been announced.
It will see established TikTok names from NI and the Republic of Ireland live together for one week in June.
VAVA Influence, Northern Ireland’s first influencer marketing agency, has partnered with Hagan Homes for the new project.
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The TikTok creators set to enter the house are yet to be announced, but among them are rumoured to be Belfast -based TikTok creator, Erin Riley and Dublin-based Shanice Griffin.
Each have over 300k followers on TikTok after beginning their online careers over lockdown.
The partnership will see Hagan Homes host up to eight TikTokers from all over Ireland who will live together in two of its properties for one week and create content for their accounts.
TikTok houses provide a setting for the platform’s most popular users to live together, perform live streams and undertake challenges.
The concept was first seen on online platform YouTube where American social media personality and, more recently, boxer Jake Paul set up Team 10.
The Northern Ireland TikTok house will be called The VAVA Club.
Belfast headquartered VAVA Influence, which is behind the TikTok house project here, is NI’s first influencer-marketing agency co-founded by Francesca Morelli and Chloe Henning.
It was launched two years ago to match local businesses up with influencers to help reach their target audience through their social media platforms.
VAVA Influence Director & Co-Founder Francesca Morelli said: “Following the end of coronavirus restrictions, we noticed that our business events were providing the opportunity for Ireland’s biggest TikTok stars to meet for the very first time after having come to fame during the UK and Ireland wide lockdown.
"For us, we believe that Northern Ireland must keep up with the UK market when it comes to digital and social media trends, and hosting NI’s very first TikTok House this summer will be a great way to do that.”
Francesca and fellow co-founder Chloe Henning have been planning the initiative for months.
Chloe said: “We’ve worked very hard to make sure that this initiative is fun, entertaining, and beneficial for the creators who will be entering the house, their followers who will be consuming the content, and the amazing sponsors we have on board.”
The project will see Hagan Homes provide two of its new showhome properties in Belfast.
Jim Burke, Sales and Acquisitions Director from Hagan Homes said: “We are delighted to be providing the properties for this initiative. It’s great to be able to support the creative talent of the future and be at the forefront of digital innovation in Northern Ireland.
"The TikTok generation are our future homebuyers. Whether it's those living in the house or the audiences watching, we want to get across a message that getting on the property ladder can be affordable and that quality and attractive price points aren't just for the older generation."
The VAVA Club is set to take place over a week this June (7-14 June 2022) and will host themed parties, day excursions, and fun challenges for its residents.
The VAVA Club is currently providing further opportunities for involvement from local businesses. If your business would like to get involved, please send an email to info@vavainfluence.com .
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