While juggling her day job as host of one of the nation's favourite television programmes, Holly Willoughby has become a style icon and has a huge following among fashion fans.
The This Morning presenter posts a photo of her 'outfit of the day' on her Instagram page before the ITV show airs, often favouring patterned tea dresses with frilly collars and midi length skirts. A handful of brands feature heavily in her wardrobe, including eco-conscious label Nobody's Child.
Most of the brand's dresses are priced at the £49 mark full-price, making it a less affordable option compared to some of the more well-known high street giants. However, it is currently running a mid-season sale and some of Holly's favourites are now priced at as little as £19.
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One of the most popular styles among Holly's fans, amassing more than 24,000 likes on Instagram, is called the 'Vanessa dress'. She wore it on the November 3 episode of This Morning and it was a break from her usual midi length, cutting short just above the knee with long sleeves and an autumnal floral pattern.
It used to retail at £42 but the price tag has since been slashed to £29, with sizes 6, 8 and 12 available at the time of writing. There are also other sizes available in three other different fabrics, all with the same Vanessa silhouette.
Also on sale is the 'Felicia midi dress' sported by Holly on September 16, when it was retailing full-price at £45. The pretty floral dress, hailed as "stunning" by the Dancing on Ice star's fans on social media, is now £27 in the pattern she wore.
It is currently sold out except in size 10, but other colour options are available. One of the alternative patterns, a black version with bold florals, is retailing at £18 with sizes 12 and 14 still available.
One of the cheapest dresses on sale is a style Holly wore a couple of weeks later on September 29, with a bright pink heart pattern in place of her usual florals. Named the 'Luna' midi dress, it has been reduced in price from £49 to £19.
Only the 'curve' version is available in Holly's heart print, in sizes 20, 22 and 24. Other sizes are still for sale in alternative fabrics, however, all with the same puff sleeve and flattering A-line shape, including a blue flower print retailing at £14.
Commenting on the post at the time, one of her seven million followers wrote: "Beautiful dress, it's sold out, trying to buy it."
Last week shoppers were desperate to find a budget version of her denim dress after realising the price tag of the real deal was £285. One follower pointed out that a similar dress from Asda, which was reduced to £10 and has now sold out, cost £22.
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