Real estate developer Central Pattana Plc plans to open a flagship store for Nitori, a Japanese furniture and home furnishings brand, at CentralWorld in August.
The Nitori store spans more than 2,600 square metres of space in Zone I on the mall's fifth floor.
Nitori plans to launch a second branch at Central Westgate in this year's fourth quarter.
"Central Pattana aims to be a business partner for domestic and international brands. Our strength is in having Central malls in strategic locations nationwide, especially in Bangkok and Greater Bangkok, where we have 15 branches in total," said Nattakit Tangpoonsinthana, head of marketing at Central Pattana.
Mr Nattakit said each mall has become a "centre of life" for the communities in each neighbourhood and contributes to the local economy.
"Central Pattana's marketing can help brands optimise and scale up their businesses across the country," he said.
"Nitori plans to open two branches with us in the first phase: the flagship store at CentralWorld in August and another branch at Central Westgate in the fourth quarter. This emphasises our strength and the trust we have received from world-class brands."
CentralWorld is located in the heart of Bangkok, where around 600,000 visitors per day pass through the area.
The mall features well-known brands from both Thailand and overseas.
"Nitori chose to open another branch at Central Westgate, which is a regional mall that supports urban expansion and growth from Bangkok in a fast-growing location," said Mr Nattakit.
Nitori offers furniture and home furnishings with the simple concept of "a wide range of products at affordable prices".
The brand understands people's way of life and intends to improve their lifestyles through creative product design and space maximisation at reasonable prices, Mr Nattakit said.
