The Nike store at East Midlands Designer Outlet will double in size as part of its 'modernisation' plans. The sportswear giant is moving from its current location by the car park entrance into the space formerly occupied by Gap at the shopping centre in South Normanton, across the Derbyshire border.
Nike has confirmed a new and upsized retail space at the Centre, with work beginning from January 23 to relocate and more than double its footprint from 6,079 sq ft to 13,959 sq ft. The new retail space will also include new storage facilities and construction of a mezzanine floor, making it the largest Nike store within McArthurGlen’s UK portfolio, who run the shopping centre.
Nike has had a presence in the centre for 13 years, first opening its doors in 2010. Nike’s larger store is due to open to customers from Winter 2023, creating new jobs at East Midlands Designer Outlet.
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Paul Sutton, Centre Manager at East Midlands Designer Outlet, comments, “During our 25th anniversary year, we are investing into the future modernisation and development of the Centre, and at its heart, our community and customer experience.
"Over the next year, we will see the upsizing of a brand that has been at the Centre for over a decade and a key footfall driver. This new and improved Nike retail space is just the first step in our on-going modernisation works which will take place throughout 2023.”
Previously at East Midlands Designer Outlet, The Perfume Shop, located next door to Superdry and Suit Direct, welcomed its first customers in December. American fashion giant Tommy Hilfiger also relocated into a bigger 4,627-square-foot unit last summer.
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