Nike has always been great at making its athletes stand above the competition. It’s as good of a marketing company as it is a sportswear company.
Knowing that, it’s easy to be cynical about some of the ads we watch with the brand’s athletes. Usually, Nike makes things feel a bit bigger than they actually are.
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But, man. It’s hard not to get emotional when watching this ad for Rafael Nadal.
Nike released this spot before Nadal’s debut at the 2024 Davis Cup for Team Spain. It’s absolutely chilling.
Nadal wiping the clay surface that he dominated his entire career clean in that way just brings back so many memories. This was awesome.
