Nike has launched its first modest swimwear collection, complete with waterproof hijab.
Following in the footsteps of Nike's Pro Hijab, which went on sale in 2017, the Victory Swim range includes a full-coverage swimsuit, swim hijab, a tunic top and leggings.
Both the swimsuit and tunic feature a built-in sports bra with perforated cups, while the hijab has an integrated mesh pocket that holds hair in place throughout underwater movement.
The designers of the collection drew inspiration from athletes such as Emirati figure skater Zahra Lari, the first in her sport to don the hijab in competition, who said of the range: "It doesn’t weigh you down, and it helped me swim better. It’s so different than any of the swimsuits I’ve ever seen, and I know I can wear this confidently.”
Nike's Creative Director, Martha Moore, said: “As we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively. To us, Nike Victory Swim Collection shows the power of innovation to invite all women to discover the joy of sport.”
The news comes after Lyst's Year in Fashion 2019 report found that searches for modest fashion rose 90 per cent in 2019. The State of Global Islamic Economy has predicted that by 2020 the “modest fashion” market could be worth more than £226 billion.
The Nike Victory Swim Collection is available February 1 2020 on nike.com.
