One of college basketball’s legendary figures closed out the final chapter of his career on Saturday night. After 42 seasons, coach Mike Krzyzewski’s run at Duke came to a close with an 81-77 loss to bitter rival North Carolina.
It was a disappointing end for a career that is practically unparalleled in the sport. In his time in Durham, Krzyzewski won five national championships, 15 ACC Tournaments and appeared in 13 Final Fours.
Naturally, social media was ablaze with Blue Devils fans and outsiders paying their respects to Krzyzewski after the end of his fantastic career. But one tweet from Nike Basketball… well, you could say it drew some attention.
You can't spell championship without K.
— Nike Basketball (@nikebasketball) April 3, 2022
Now, the folks at Nike make an interesting claim here. It’s quite the intriguing hypothesis.
However, after some consultation and intense deliberation with our fact-checkers at For The Win, we have determined that there is, in fact, no way to spell the word “championship” that includes the letter K.
Some sleuthy Twitter detectives seem to have arrived at the same conclusion.
You can only spell championship without K https://t.co/es558h5f66
— David Gardner (@byDavidGardner) April 3, 2022
Apparently, this is what they had ready to roll out after Coach K’s final game:
You can’t spell coach without K. #CoachK pic.twitter.com/Gd8dJSCMVN
— Nike (@Nike) April 3, 2022
Obviously, Nike knows how to spell the word “championship.” At least, I sure hope so. Regardless, judging by the ratio, this strange approach didn’t quite land. Maybe best to have left that one in the drafts.
On the other hand, the tweet got a lot of engagement, and I’m blogging about it right now. Hmm…
You win this round, brand.
