NFL World Reacts to Cowboys Promoting Brian Schottenheimer to Head Coach

Dallas Cowboys head coach Brian Schottenheimer | Tim Heitman-Imagn Images

The Dallas Cowboys officially promoted Brian Schottenheimer from offensive coordinator to become the 10th head coach of the historic franchise on Friday night. After the Cowboys were unable to come to an agreement on a contract extension with Mike McCarthy following the 2024 season and parted ways, they found themselves in a search for a new head coach.

This is Schottenheimer's first time serving as an NFL head coach. He has previously worked as an offensive coordinator for the New York Jets, Rams, Seattle Seahawks and most recently with the Cowboys for two seasons before landing the head-coaching job. The Cowboys' offense saw success under Schottenheimer when they were healthy in 2023, ranking top-five in total yards per game.

RELATED: Don’t Blame Brian Schottenheimer for Jerry Jones Turning Dallas’s Coaching Search Into A Joke

The Cowboys spoke to Deion Sanders and interviewed Philadelphia Eagles offensive coordinator Kellen Moore, former New York Jets head coach Robert Saleh, and former Minnesota Vikings head coach Leslie Frazier before ultimately settling on Schottenheimer as the new lead man in Dallas.

Between Jones's handling of the McCarthy situation, the Cowboys entering the coaching search late, and missing out on top candidates including Mike Vrabel and Ben Johnson, much of the NFL world was underwhelmed by the Cowboys' hiring of Schottenheimer.

Here are some of the top reactions to the hiring:

Brian Schottenheimer is my professional football team’s head coach. pic.twitter.com/qdqyTkgtbN
— lynz (@lynziekate) January 25, 2025

Brian Schottenheimer is the son of a coaching legend. He’s been around the game his whole life. But yeah, I have questions. Seems like all Jerry Jones wants is just a loyal soldier who will just do as he’s told, which is ultimately the root of the problem here.
— Kyle Lindemann (@LuckIsMadeFF) January 25, 2025

Brian Schottenheimer is the new head coach of the Dallas Cowboys.

Did the Cowboys COOK or are they COOKED with this off-season move. #DallasCowboys | #CowboyNation | @DLLS_Cowboys pic.twitter.com/FdMvluzRtG
— DLLS Sports (@DLLS_Sports) January 25, 2025

Generational coaching options across the board and they choose “Brian Schottenheimer” https://t.co/PSuSdIvRy9 pic.twitter.com/qhhfUaSwXw
— Mohammed 🇵🇸 (@SkinsM0) January 25, 2025

Wanted ben Johnson came out with Brian Schottenheimer who has it worse than me pic.twitter.com/iaedKll2wa
— 7🥷🏿 (@SWAGONPOlNT) January 25, 2025

Imagining the reaction from @dallascowboys fans tonight with the news of Brian Schottenheimer pic.twitter.com/ixFXeOFYe9
— Trey Wallace (@TreyWallace_) January 25, 2025

Jerry Jones: “Congrats, you’re the next head coach of the Dallas Cowboys!”

Brian Schottenheimer: pic.twitter.com/8rM25twzMV
— Oluwajomiloju (@JomiAdeniran) January 25, 2025

Bomani & Mina are confused by the Cowboys hiring Brian Schottenheimer:@minekimes: "It never occurred to me he'd be a head coach."

Bomani: "Is there a single other owner [besides Jerry Jones] that'd make him a head coach?" pic.twitter.com/qFSonVloaB
— The Right Time with Bomani Jones (@righttimebomani) January 25, 2025

While much of the response to the hiring has been negative, some fans did share positive takes of the Schottenheimer hiring, including one fan before the Cowboys made their decision official.

I know this will be an unpopular opinion but I think Brian Schottenheimer will be a very good head coach. #Cowboys pic.twitter.com/twMxHjDn1g
— Kris (Cowboys Beat) (@CowboysBeat) January 24, 2025