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Creating the NFL schedule is a complex process that involves tens of thousands of computers generating numerous possibilities over a four-month period. Various factors come into play, such as satisfying television partners, ensuring competitive balance among teams, and considering stadium availability.
Contrary to internet speculation, scheduling games based on Taylor Swift's tour locations was not a consideration. The Kansas City Chiefs, led by quarterback Patrick Mahomes, have become a top television draw in recent years, further boosted by Swift's presence at games to support her boyfriend, Travis Kelce.
The Chiefs' games were distributed among major television networks, with CBS receiving a significant number of matchups, including the Week 18 game. NBC secured four prime-time games, including the season opener against Baltimore and matchups on Sunday and Saturday nights.
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The scheduling process commenced immediately after the conclusion of the 2023 season, with opponents and game locations predetermined. The league has transitioned from manual scheduling to utilizing cloud computing, which generates numerous schedule options.
The final schedule, approved by Commissioner Roger Goodell, was released early Sunday morning. The intricate process involves balancing competitive equality, media partner requirements, team logistics, and fan engagement.
Recent scheduling changes have provided more flexibility, allowing teams to play multiple Thursday games and enabling cross-network airing of NFC and AFC matchups. This flexibility permitted CBS to broadcast a game between NFC East rivals Dallas and Philadelphia.
Prime-time games varied across teams, with some like San Francisco, New York Jets, and Dallas scheduled for six, while others had fewer or none. Teams earn prime-time slots based on performance and popularity.
Despite missing the playoffs last season, the Jets and Cincinnati were allocated five prime-time games each due to anticipated improvements with key players returning. The Jets are set for six prime-time games in the early season, including a London matchup against Minnesota in Week 5.
The NFL schedule is a meticulous undertaking that aims to cater to various stakeholders while delivering an engaging experience for fans.