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In an effort to expand its global presence, the NFL recently opened a Pittsburgh Steelers-themed Kentucky Fried Chicken in Mexico, home to one of the largest communities of Steelers fans outside the U.S.
Through the NFL’s Global Markets Program, which aims to build brand awareness and cultivate fan bases internationally, this collaboration blends football and fans’ love of food to create a unique experience.
From iconic black-and-gold decor to walls lined with memorabilia, the restaurant celebrates Mexico’s passionate Steelers Nation while offering fans a taste of KFC’s world-famous fried chicken.
The NFL has also opened themed KFC locations in Mexico for the San Fransisco 49ers and Kansas City Chiefs.
@lucionarrador Restaurante de los Steelers en la CDMX 🟡⚫️ #Steelers #steelersnation #herewego #nfl #nflfootball #CDMX #pittsburgh @KFC_MX @Steelers En Español ♬ sonido original – Lucio Trucíos