Tom Brady is officially retiring from the NFL, “for good” this time, and now he gets to focus on what’s next.
That will include joining FOX Sports as a lead analyst at some point — Super Bowl 57, perhaps?? — but first, he’s got a big movie coming out that’s all about him: 80 For Brady, in which Brady will appear alongside Lily Tomlin, Jane Fonda, Rita Moreno and Sally Field. It’s the story of a group of Brady fans who travel to watch the GOAT play in a Super Bowl.
It premieres later this week, so everyone’s a little nervous this is some kind of marketing ploy:
So many tweets
This is just viral marketing for 80 For Brady with his unretirement announcement to come during an ad on Super Bowl Sunday. You almost got me, Tom. https://t.co/lDLqwh5lVo
— Eric Stangel (@EricStangel) February 1, 2023
This better not be a stunt to promote "80 for Brady"
— Chris Carlin (@ChrisCarlin) February 1, 2023
Tom Brady is just doing this to help promote '80 for Brady'
— Collin Brennan (@sports_collin) February 1, 2023
Tom Brady retiring the day before his 80 for Brady movie comes out. Marketing genius.
— Jake Brown (@JakeBrownRadio) February 1, 2023
FWIW: 80 for Brady drops on Friday…
The greatest promo of all time? pic.twitter.com/gXQv9pgfb8
— Mike Kadlick (@mikekadlick) February 1, 2023
Tom Brady already has my undying respect but if he really timed a retirement announcement around 80 for Brady opening weekend he is truly my hero
— DJ Bean (@DJ_Bean) February 1, 2023
80 for Brady is about to make $1 billion https://t.co/EBs7ADBVTt
— Ashley Spencer (@AshleyySpencer) February 1, 2023
The odds that Brady comes out of retirement during a scene in the “80 For Brady” movie are about 100%
— Sam Jeske (@Sam_Jeske) February 1, 2023
The 80 for Brady marketing campaign is crazy https://t.co/lRfc7yY1UE
— Cade Onder (@Cade_Onder) February 1, 2023