NFL hype videos are great. When done properly, they’ll have even the most casual non-athletes ready to run through a brick wall.
Sometimes, they can backfire.
The Los Angeles Chargers’ hype video for their playoff game against the Jacksonville Jaguars on Saturday did both. The video featured a bunch of receipts being printed with critical quotes from sports pundits.
The video probably fired up the team’s fanbase, but it also provided bulletin board material for the rest of social media once the team blew a 27-0 lead to lose to the Jaguars for one of the worst beats ever. As it turns out, those receipts were an accurate accounting of the team.
noted. pic.twitter.com/HtcOM8Q3bG
— Los Angeles Chargers (@chargers) January 12, 2023
NFL Twitter had fun with this one.
Props to the Chargers social media team. They knew what was coming. https://t.co/QjLllmFeNB pic.twitter.com/h9ukGCwD1W
— Harry Ruiz (@harryruiz) January 15, 2023
ALL THE RECEIPTS WERE RIGHT LOL https://t.co/tTju3yhgms
— 𝓐 𝓷 𝓽 (@SlipperySpilly) January 15, 2023
At least you kept the receipts. Should be able to get a refund! https://t.co/050DAm5Hkc
— AFC Wild Card Champion db (@DuvalsFinest20) January 15, 2023
Aww man… this aged like milk very quickly…. https://t.co/aHVqidgwKK pic.twitter.com/U62jMAHUR2
— 🐧That-One-Ugly-Penguino 🐧🎮 (@Penguino8B) January 15, 2023
I wouldn't be doing my job for #ChiefsKingdom if I didn't cash in a receipt about the @Chargers receipts. 🤣 https://t.co/lovwlzQP8E
— Brad Symcox (@BritChiefUK) January 15, 2023
.@craigcartonlive “will the Chargers fold”
Me: “yes”— Geoff Schwartz (@geoffschwartz) January 15, 2023
Man this tweet is 100x funnier now. It’s like if Milhouse made a hype video https://t.co/jfqrodzsI2
— Samer (@Samer) January 15, 2023
The @chargers “CAN NOT WIN A GAME AFTER BEING UP TWENTY-SEVEN” was omitted. https://t.co/2KZcQ7oz68 pic.twitter.com/kUgNCFi000
— Himanese (@DrBHotchkins) January 15, 2023
