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Barry Werner

NFL announces $2 billion annual deal with YouTube for ‘Sunday Ticket’

NFL NFL Sunday Ticket YouTube Primetime Channels YouTube TV

The National Football League announced Thursday a seven-year agreement with Google granting YouTube TV and YouTube Primetime Channels the right to exclusively distribute NFL Sunday Ticket starting with the 2023 NFL season.

The rumors are true. NFL Sunday Ticket is coming to @YouTube Primetime Channels and YouTube TV in *2023*. pic.twitter.com/3ZPKlaRhBQ

— YouTube TV (@YouTubeTV) December 22, 2022

“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”

Beginning in 2023, NFL Sunday Ticket will be available on two of YouTube’s growing subscription businesses as an add-on package on YouTube TV and standalone a-la-carte on YouTube Primetime Channels.

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