It's like being given an unlimited banker's card and let loose in Harrods with the reassurance: fill your shopping trolley!
I ask you, when Mike Ashley was in charge of Newcastle's piggy bank would he have bought a current England international and La Liga winner, a £25m international centre-forward as back up to Callum Wilson, and a highly-rated Brazilian international midfielder at £33m plus considerable top ups all in a single January transfer window?
The answer is no, no, and not ruddy likely!
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Would Ashley have also shelled out for a left-back on loan while agreeing to spend up to a further £30m on transfer deadline day to try and sign a French teenage scoring sensation Hugo Ekitike and Manchester United's Jesse Lingard?
What do you think!
No, United have gone from Scrooge to Santa in one calendar month. Five players in, around £90m committed with significantly more used as bait.
Kieran Trippier is the real deal. Bruno Guimaraes a hugely exciting glimpse of the future. And Dan Burn and Chris Wood invaluable building blocks.
Yeah, let me add straight away in the interests of a balanced response to the closure of the window that I'm worried, alarmed even, over the failure to secure a striker.
Truth is United remain lightweight in the goalscoring department. We could have done with Ekitike or Lingard which is why such great efforts were made on Monday of course.
Either could easily have happened which only added to the disappointment. A deal was agreed with Reims for Ekitike but the player got cold feet because of his age. Lingard was desperate to come but a greedy Man U dug in. Are the trying to put us down as a potential future threat?
There is now tremendous pressure on Chris Wood to rediscover his goal touch while we wait for Wilson.
But, hey, this is a time to unite even more and remain positive. If we are not as one then forget it!
Perhaps it is ironic that of all United's January signings the cheapest one - Trippier at £12m - is probably the most instantly influential.
The dearest, Guimaraes, represents massively exciting potential while for me Burn and Wood are the stepping stones that Killer Kilcline was when Kevin Keegan came in to build the Entertainers who would eventually become Premier League runners-up having started staring into the abyss of the old Third Division.
I'm not unhappy to go down that route again.
Without Killer - without the likes of Burn and Wood - you cannot build the second and third phrases. Someone has to get you out of your current hole and help you into the foothills. Everest wasn't scaled in a day.
Then there is Matt Targett on loan from Aston Villa. Another brick in Hadrian's Wall.
Three of the back four that leaked an incredible 43 goals in only 21 PL matches have been replaced so that major problem has been addressed.
Usually after a Big Splash fans have to wait to find out if it has been money well spent. Only time and the evidence of their own eyes tell them for certain.
However I believe United's buyers, inevitably criticised from some quarters, have been shrewd here. Four signings have vast Premier League experience (including Trippier) and that leaves only Guimaraes as a 'risk.'
Maybe he will have to adapt to the pace of English top flight football but good players do that and he is unquestionably good.
Mind you, before we get too carried away with the euphoria of those who did arrive let us be reminded that United's immediate battle to emerge from the claustrophobic atmosphere of the relegation dungeon has been made that much more difficult because in the space of five huge days they are to be faced by the impact of two bright young managers.
First up Frank Lampard and Everton on Tuesday night of next week and then Steven Gerrard with Aston Villa arrive at SJP on the Sunday.
Lampard's immediate action at Goodison was to swoop for two high profile players on deadline day Donny van de Beek and Dele Alli.
As for Villa Gerrard did his business early and it was clever - Philippe Coutinho the blue chip signing backed by highly rated Frenchman Lucas Digne, Arsenal's Calum Chambers, Robin Olsen, and Kerr Smith.
Let us get the FA Cup out of the way this weekend because, well, Newcastle are already eliminated and therefore can be one eyed about the Premier League as they must.
It's Everton next after their distraction of a cup-tie home to Brentford. However for us Saturday produces a much more important fixture than any on the still long road to Wembley.
Burnley v Watford in the PL with the Hornets new hoped-for saviour Roy Hodgson in charge. Now that IS a significant coming together. They are the only two teams below the Toon so if there is a winner we will automatically drop a place before Everton come a'calling.
See what I mean? Still dodgy. Needs to be addressed smartish.
Still let us be upbeat. We have to be and why not? Leeds beaten away last time out and extra signings to lift the spirits.
Let Eddie be ready and let Geordies prevail. The first small step is the biggest.
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