Newcastle United will donate £150,000 to the West End food bank as families across Tyneside tackle the cost-of-living crisis. As weather deteriorates, the most vulnerable in the region are beginning to feel the pinch.
Household energy bills increased by 54 percent in April, a blow that becomes more apparent as December temperatures plummet. The ‘Helping Hand at Christmas’ scheme has launched, allowing the club to team up with the Newcastle United Foundation and provide support for those in need.
The West End food bank was set up in March 2013 and is the third largest of its kind in the UK. Matchday donations outside of St James’ Park have been matched by co-owner Jamie Reuben since the Saudi-backed takeover last October.
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Speaking to the club’s website, CEO Darren Eales stressed the importance of giving back to the community. He commented: “It is vital that Newcastle United offers support to our communities and those who really need help during these difficult winter months.
“The club is at the heart of this community. The support the city gives us is incredible, so it is our duty to support our city. This is a club-wide commitment, with our staff recognising the need to support others, and we hope that, through our financial support and volunteering time, we can make a real difference to our community.”
Foundation chief Steve Beharall also outlined how families across the region need help this winter. The foundation’s recently-opened headquarters, NUCASTLE, is situated less than half a mile from St James’ park and will open its doors as a warm space for those struggling to heat their homes.
He added: “North East communities are facing extreme financial hardship, with many families experiencing crisis for the first time, struggling to provide a warm, comfortable space for themselves and their loved ones this winter.
“Alongside Newcastle United, we are committed to ensuring children, young adults, parents and older people in need can access vital support this Christmas through our charity work across the region.
“We are incredibly proud at the Newcastle United Foundation to enrich the lives of North East people every single day and our pledge to provide life-changing opportunities for all would not be possible without the dedicated support of Newcastle United.”
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