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Birmingham Post
Birmingham Post
Business
Coreena Ford

Newcastle's Nudge Minds looks to grow after second investment

Two Tyneside entrepreneurs are looking to grow a second successful education sector business with the help of investment.

Brian Mair and Diego Melo worked with NEL Fund Managers in 2019 to secure a £40,000 Small Loan Fund investment for Nudge Education, which helps disenfranchised young people get back into education.

They have now accessed a further £28,000 investment from the fund to assist with the expansion of Nudge Minds, a separate business which provides personalised therapeutic support for young people.

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The investment is being used to help bring in specialist staff, support the firm’s drive towards securing further industry accreditations, improving its website and enhancing its marketing activity.

Nudge Minds already works with around 40 UK local authorities across the UK, and is helping more than 400 clients with issues including social, emotional, nutritional, relationship and self-esteem difficulties.

It has access to a network of around 350 care professionals, to ensure each client can access the specific types of support they need, with services coordinated from its headquarters in Newcastle.

The Nudge Minds management team worked with AbacusBean Accountants on completing its latest investment.

Mr Mair says: “Our experience was that many of the young people that we were supporting through Nudge Education required therapeutic interventions alongside the educational support we were providing, and it makes sense to look to meet both sets of needs at the same time in a coordinated way.

“We work closely with carefully-chosen care professionals, families and the young people themselves to create a holistic service that addresses each individual’s particular needs and helps to create the balance in their lives which is all too often missing.

“We’re able to provide support all year round, rather than just during school term times, and with many teachers deciding to become social workers and therapists, we have a growing cohort of professionals that understand all sides of the situations that our young people are facing.

“The pandemic has exacerbated what was already growing demand for our services across all areas of operation, and with understanding building of both the approach we take and the results we get, we’re confident that we will see our operations continuing to expand this year.

“We’ve had a positive relationship with the NEL team over the last few years, and with the flexibility and business advice that we know they offer, it felt right to go back to them to look for this second investment.”

Mike Guellard, investment executive at NEL Fund Managers, added: “Brian and Diego are utilising their specialist sector knowledge to help hundreds of young people find ways to improve their personal situations and future prospects, and are building very successful businesses along the way.”

The £9m North East Small Loan Fund forms part of the £120m North East Fund and is aimed at smaller SMEs, offering loans of between £10,000 and £50,000 to businesses in Tyne & Wear, Durham and Northumberland.

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