Newcastle United have a 'bigger growth potential' than the established order - even if it will take time for the Magpies to reach the 'absolute revenue' of those clubs.
That is according to Daniel Haddad, who is the head of commercial strategy at Octagon, who advise brands such as Mastercard, Budweiser, Standard Chartered and Expedia on their sports marketing asset investments. Haddad's words are timely given that the Glazers are demanding a world-record fee for Manchester United, in the region of £6bn, that would far eclipse the £3.8bn that the Denver Broncos American football team commanded last year.
In contrast, Newcastle's owners bought the club for £305m, which was little more than double the Magpies' turnover (£179.8m) in 2021-22, according to the Deloitte Money League. While Manchester United generate much higher revenues, the Red Devils could end up being sold for up to 10 times the £583.2m the club made in the same period.
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"The upside of where Newcastle were in the market place is huge," Haddad told ChronicleLive. "There is much bigger growth potential for someone like Newcastle. Let's say the ownership of Liverpool changed tomorrow, the growth potential and sponsorship portfolio is obviously still there, but you're not talking about hundreds of percentage of growth potential.
"It's quite hard to really know at the moment what the ceiling is and how quickly they can achieve that growth but, in absolute terms, the growth potential of the sponsorship revenue side of the business is much bigger than the top six. It's how quickly can they get up to the absolute revenue level of those clubs."
On the field, meanwhile, Newcastle could leapfrog Manchester United into third place in the Premier League with a win at St James' Park on April 2 as the teams face each other for the first time since last month's Carabao Cup final at Wembley.
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