The NFL news cycle slows to a crawl in June and July, making those months the perfect time for big team announcements that have little to do with how the roster will perform this upcoming season. On Thursday, the Minnesota Vikings did just that by unveiling their brand new all-white alternate uniforms— and fans loved them.
The organization dropped a release video featuring the team's stars like Justin Jefferson and Harrison Smith showcasing the new kits. Appropriately, it was accompanied with the caption, "The coldest uniforms in the game."
The coldest uniforms in the game 🥶🥶https://t.co/xTb9VznKug pic.twitter.com/WjdDDNOwPB
Big name NFL media personalities further revealed still images of the alternates on X (formerly Twitter).
The #Vikings are unveiling sweet alternate unis, including an all-white helmet, to be worn for a winter whiteout game on Monday, Dec. 16. pic.twitter.com/6HCIheH5vz
Another look, via the @Vikings: https://t.co/Mzeeei33OU pic.twitter.com/4wNSKKv9rd
Behold: The Vikings' "Winter Warrior" alternative uniforms. White satin helmet, gray stripe on pants, gold removed. They'll be worn for Monday Night Football, Dec. 16 vs. Bears. pic.twitter.com/rxNsUuvqui
These sorts of uniform announcements can sometimes go sideways if football fans decide they do not like them. But the Vikes' new threads have largely been praised in the immediate aftermath of the announcement.
Sometimes the answer to "why?" is "because it's going to look phenomenal on the field." And let there be no doubt: the Vikings Winter Warrior uniform is going to look phenomenal on the field.
Rule of Cool (pun intended). pic.twitter.com/ihZWm5hEdn
The #Vikings released their all white uniforms 🥶 pic.twitter.com/La3U2cQiu2
RT if you think these new #Vikings uniforms are 🔥🔥🔥
pic.twitter.com/7mFJYJyWe6
Vikings now tied with the Bengals for my favorite all-white uniform in the NFL #Vikings #WinterWarrior pic.twitter.com/ahpo7iMCsU
okay. these are clean.
So damn good. pic.twitter.com/9uPp52GD4N
These may be the best all whites I’ve ever seen
Die hard lions fans but them tuff as hell no lie 😂
As noted above, Minnesota will debut these uniforms on Monday Night Football against the division rival Chicago Bears and No. 1 overall pick Caleb Williams on December 16. Fortunately the game is at U.S. Bank Stadium, so there won't be any potential snow issues. Imagine wearing these hours after a snowstorm swept through Chicago and Soldier Field. Visibility would be an issue.
But the Vikings and their dome don't need to worry about such things. It'll be exciting to see them in action.
LIAM MCKEONE
Liam McKeone is a Senior Writer for the Breaking & Trending News Team at Sports Illustrated. In addition to his role as a writer, he collaborates with other teams across Minute Media to help define his team’s content strategy. He has been in the industry as a content creator since 2017, and prior to joining SI in 2024, Liam worked for NBC Sports Boston and The Big Lead. In addition to his work as a writer, he has hosted the Press Pass Podcast covering sports media and The Big Stream covering pop culture. A graduate of Fordham University, Liam is always up for a good debate and enjoys loudly arguing about sports, rap music, books, and video games. Liam has been a member of the National Sports Media Association (NSMA) since 2020.
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