Fast food chain McDonald’s is back with a new rewards scheme to let customers collect points to spend on food or donate to charities. Customers receive 100 points for every £1 they spend via the McDonald's app, with every penny equating to one point.
1,500 points is enough for some things on the menu like small fries, hash browns or a side salad, while 2,500 points allow a free double cheeseburger or vegetable deluxe among other options. MyMcDonald’s Rewards was successfully piloted in the north west earlier this year and will be open to sign ups from Thursday July 20.
And if you don't want your freebies you can donate the cash equivalent to BBC Children in Need, FareShare and Ronald McDonald House charities. Those who opt in to MyMcDonald’s Rewards and order and pay through the McDonald’s app will automatically earn points.
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Michelle Graham-Clare, senior vice president and chief marketing officer at McDonald’s UK and Ireland, said: “We’re incredibly excited to launch the MyMcDonald’s Rewards scheme in the UK.
“As well as rewarding our customers with our iconic menu items, we’re delighted to give customers the option of donating points to our brilliant charity partners, which we know will make an incredible difference to the lives of many thousands of young people and families across the country.”
Burger King also announced a new nationwide loyalty programme this week. From July 26 diners need can place an order on the Burger King UK app or in store and start collecting points. Once accumulated, customers can generate a six-digit code on the app, which can be shown at participating Burger King restaurants to claim menu items.
Burger King UK chief executive Alasdair Murdoch said: “The launch of BKUK’s UK-wide loyalty reward scheme reflects our continued recognition of changing customer preferences and is an important milestone in helping us drive engagement through personalised campaigns.
“Implementing ‘Your Burger King’ will enable us to increase customer engagement, driving customer satisfaction. This, alongside an extensive range of rewards, will encourage our new and existing customers to try more of BKUK’s great-tasting menu items, while helping us to better respond and adapt to their evolving needs”.
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