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Liverpool Echo
Liverpool Echo
Sport
Adam Jones

New look for Goodison Park taking shape as Everton unveil Megafon branding

Goodison Park's new look is taking shape as Everton continue work to introduce Megafon branding to the outside of their ground.

It was revealed on Monday that the Blues would begin work on new signage to adorn two sections of the Sir Philip Carter Park End stand, overlooking Goodison Road and Walton Road.

Two fixed lighting signs for Alisher Usmanov's company Megafon are starting to take shape at L4 as the Uzbek-born billionaire's influence continues to be visible at the club.

The latest announcement comes as part of USM Holdings signing an expanded deal with Everton in July 2019 to becomes the club's Official Matchday Presenting Partner.

That would see an increased presence across club channels for companies from within the USM Holdings portfolio, including MegaFon and Mail.Ru Group.

Everton's new branding Megafon at Goodison Park (Andrew Teebay)

And as we head towards Everton's next home game against Crystal Palace on Saturday, Goodison's new look is coming along nicely.

In the latest pictures of the stadium, one Megafon logo looks to be completed while work continues on the second.

Former Arsenal shareholder Usmanov has been heavily linked with further involvement with the Blues ever since the arrival of Farhad Moshiri on Merseyside.

Everton's new branding Megafon going up at Goodison Park (Andrew Teebay)

USM Holdings initially signed a five-year deal as a Principal Partner with Everton back in 2017, which gave them the naming rights for the Blues' Finch Farm training complex.

Last month, at the club's general meeting, it was also confirmed that USM had secured a £30m option on naming rights for Everton's proposed Bramley-Moore dock stadium.

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