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Liverpool Echo
Liverpool Echo
Entertainment
Paul McAuley

New Look encourage customers to 'dress up loud' as they launch Pride charity collection

New Look has launched its Pride Charity collection just in time for June, Pride month.

The high street fashion retailer has released a new collection made up of seven styles and for a second year, they are working in partnership with the LGBT Foundation, with 100% of their pride collection profits being donated to support the LGBTQIA+ community.

Inspired by the progress Pride flag, which includes colours and symbols representative of the trans and intersex communities, the limited edition range is made up of t-shirts with colourful graphic designs and slogans such as ‘love is limitless’, ‘be proud’, and ‘express yourself’. T-shirts include a small graphic on the front and a larger one on the back with some being available in white and others in black.

READ MORE : Boohoo shoppers praise 'insane' £17 mini dress they want for holiday

Priced between £11.99 and £12.99, the range aims to encourage customers to "dress up loud and say it proud" as the global fashion retailer “believes in love,” according to their website. Besides the main collection, there are also Pride themed t-shirts available in the kids and curve sections on the New Look website.

A spokesperson for New Look said: “Pride’s so much more than a party. It’s a moment to come together as a community, to express all the things that make you authentically 'you'. And it's a chance for us to say how proud we are that you're always true to yourself, every single day.” To shop the collection head to newlook.com.

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