A brand new takeaway has opened in Leeds serving dishes infused with the world's hottest chillies.
Naga King serves up flaming hot fast food favourites and is said to have become "already so popular" since launching last week. The takeaway restaurant is located at Foodstars in Weaver Street, Burley.
The company first made waves in the food industry with its range of hot and spicy pickles made from the Naga Morich chilli pepper, which was recorded as the world’s hottest chilli by Guinness World Records. The dishes, including kebabs and hot wings, are heavily based on the Naga King brand of chilli pickles.
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The Naga King chilli product gained the brand accolades such as UKBCCI Best Product of the Year 2017 and SME Business of the Year 2019 at the British Indian Awards. The takeaway will operate as a cloud kitchen, an increasingly popular model being used by fast food start ups.
The number of cloud kitchens in Leeds doubled between 2020 and 2021 alone, with the pandemic boosting the popularity of contactless and digital food ordering. This means that orders are placed online and available for kerb collection or delivery through online platforms Uber Eats, Deliveroo and Just Eat.
Speaking about Naga King, founder and CEO, Jad Choudhury said: "We’re excited to be taking Naga King in a new direction and putting our chilli-infused twist on the comforting takeaway dishes that are already so popular in Leeds. We’re passionate about pushing the boundaries of flavour and we hope to fill the gap in the fast food options that are purely aimed towards lovers of hot and spicy food."
Jad said: "I always loved seeing the way our products were used in people’s cooking, from being added to homemade burgers to being used as a marinade. It reminded me of how my own kitchen experiments inspired me to build the chilli pickle brand, and it got me thinking about how we could take the concept to the next level and share these innovative meal ideas on a larger scale.
"We hope that this will be just the beginning for the Naga King fast food brand and our aim is to reach as many people as possible with our dishes. We look forward to serving up our chilli-infused menu for the first time and challenge Leeds’ fast food lovers to give a hot and spicy meal a try."
Jon Blundell, Operations Manager at Foodstars, said that Naga King is a welcome addition to their premises: "We’d like to congratulate the Naga King team for embarking on this new chapter in their business journey and we look forward to having them on board with us. Their specialty chilli-based dishes certainly bring something new to the scene and will be a breath of fresh air for local fast food fans."
For more information, or to place an order, visit nagakinguk.com.
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