A new Belfast to Dublin bus route will see the first 10,000 customers only having to pay €1 for their ticket.
Dublin Express, part of National Express Limited, which is the UK’s largest coach operator, is putting around €10 million into a fleet of eight new state-of-the-art buses on its new Dublin to Belfast route. July 18 marks the beginning of the service, Dublin Live reports.
A total of 16 trips will be completed each day, in each direction, from Belfast city centre’s Glengall Street to Dublin Airport and Dublin city centre.
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As a celebration, the first 10,000 customers can pick up tickets at just €1 on www.dublinexpress.ie.
Forty new jobs will be created for bus drivers, maintenance workers, management and retail predominantly in Belfast and Dungannon.
Dublin Express his known for its popular Dublin Airport to Dublin City route for holidaymakers.
Their busy bus routes are to Temple Bar and Heuston Station via 100 departures a day from Dublin Airport.
Dublin Express’ General Manager Rory Fitzgerald described the new route as a "significant milestone" linking both Dublin and Belfast.
He said: “We are excited to bring the Dublin Express brand to Northern Ireland and particularly Belfast, offering a new high quality experience to passengers on the M1 corridor.
"We’ve been receiving a high volume of requests from customers asking for this service which itself stood out as an under-served route."
He believes that over 1 million Northern Irish customers will use the route this year.
Mr Fitzgerald pointed to the "seamless" M1 motorway and the "numerous connections" to mainland Europe, the Middle East and US flights.
"The buses are fully accessible with an on-board lift and wheelchair space, leather reclining seats, free WiFi, toilet and USB charging points at each seat," he informed.
For more information check out www.dublinexpress.ie.
