A sustainable clothing brand is expanding with a new store in a popular high street. A new White Rose Recycled Fashion store is currently being set up at the former Shelter shop in Central Avenue, West Bridgford.
The brand was established as a social enterprise in 2009 by two creative Nottingham Trent University graduates who said they were truly inspired by the work of Aegis Trust. The charity shop offers hand-picked recycled clothes for men, women and children.
White Rose has expanded across Nottinghamshire in the last few years, with a number of stores in the city centre. There is also a store located in the Victoria Shopping Centre.
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On its website, White Rose describes itself as a "charity shop with a difference" and a brand where "we infuse our passion for fashion with our care for people and the planet, creating a fun and sustainable shopping experience which ensures you look amazing, spend less and make a positive difference.
"We’re driven by a distinct purpose to reduce fast fashion’s impact on the environment, reduce textile waste, and encourage our customers to make kinder choices when it comes to purchasing and repurposing clothing. Our circular fashion model means we disregard the corporate ‘take-make-dispose’ pattern and ensure fashion garments are worn for as long as they can be and then transformed through upcycling and recycling after that."
The chain already runs a number of shops in Nottingham city centre.
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