Bud Light is finding out just how long social media outrage can last, and apparently its only a few weeks.
While the brand and its parent company Anheuser-Busch InBev (BUD) have taken a significant hit to sales in recent weeks due to an ill-fated advertising campaign, there are signs that the uproar against the brand has crescendoed.
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Data from Circana shows that while the decline in brand volumes doubled in early April when the controversy first started, the rate of decline is slowing to a stand-still. Bud Light sales have gone from being down 10.7%, to 21.1%, to 26.1%, to 27.3%, to 27.7%.
While the headline number of a nearly 30% decline in sales volume is alarming, it does seem like the numbers are trending in the right direction for Bud Light.
The flagship Budweiser brand also took a sharp hit -- though not as sharp as Bud Light's decline -- but the sales decline for that brand, as well as the company's Michelob Ultra, Busch Light, and Natural Light brands, has already reversed.
Bud Light found itself at the center of an ongoing culture war between the two major political parties in the United States after the company hired transgender influencer Dylan Mulvaney as an unofficial spokesperson last month.
The furor over Mulvaney has even spread to rival brands in recent days as it turns out people looking to be offended are easily offended.
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