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The Guardian - US
The Guardian - US
World
Martin Pengelly in Washington

New book details Steve Bannon’s ‘Maga movement’ plan to rule for 100 years

a man with longer grey hair and grey stubble half covered by a shadow
Steve Bannon leaves federal court in Washington DC on 15 November 2021. Photograph: Andrew Caballero-Reynolds/AFP/Getty Images

Steve Bannon, Donald Trump’s 2016 campaign chair and White House strategist, believed before the 2020 election and the January 6 attack on Congress that a “Maga movement” of Trump supporters “could rule for a hundred years”.

“Outside the uniparty,” the Washington Post reporter Isaac Arnsdorf writes in a new book, referring to Bannon’s term for the political establishment, “as Bannon saw it, there was the progressive wing of the Democratic party, which he considered a relatively small slice of the electorate. And the rest, the vast majority of the country, was Maga.

“Bannon believed the Maga movement, if it could break out of being suppressed and marginalised by the establishment, represented a dominant coalition that could rule for a hundred years.”

Arnsdorf’s book, Finish What We Started: The Maga Movement’s Ground War to End Democracy, will be published next week. The Post published an excerpt on Thursday.

A businessman who became a driver of far-right thought through his stewardship of Breitbart News, Bannon was Trump’s campaign chair in 2016 and his chief White House strategist in 2017, a post he lost after neo-Nazis marched in Charlottesville that summer.

He remained close to Trump, however, particularly as Trump attempted to overturn his 2020 defeat by Joe Biden.

That attempt culminated in the attack on Congress of 6 January 2021, when supporters Trump told to “fight like hell” to block certification of Biden’s win attacked the US Capitol.

Nine deaths have been linked to the attack, including law enforcement suicides. More than 1,200 arrests have been made and hundreds of convictions secured. Trump was impeached for inciting the insurrection but acquitted by Senate Republicans.

Notwithstanding 88 criminal charges for election subversion, retention of classified information and hush-money payments, and multimillion-dollar penalties in civil cases over fraud and defamation, the latter arising from a rape claim a judge called “substantially true”, Trump won the Republican nomination with ease this year.

As a Trump-Biden rematch grinds into gear, Bannon remains an influential voice on the far right, particularly through his War Room podcast and despite his own legal problems over contempt of Congress and alleged fraud, both of which he denies.

The “uniparty”, in Bannon’s view, as described by Arnsdorf, is “the establishment [Bannon] hungered to destroy. The neocons, neoliberals, big donors, globalists, Wall Street, corporatists, elites.”

“Maga” stands for “Make America great again”, Trump’s political slogan.

Arnsdorf writes: “In his confidence that there were secretly millions of Democrats who were yearning to be Maga followers and just didn’t know it yet, Bannon was again taking inspiration from Hoffer, who observed that true believers were prone to conversion from one cause to another since they were driven more by their need to identify with a mass movement than by any particular ideology.”

Eric Hoffer, Arnsdorf writes, was “the ‘longshoreman philosopher’, so called because he had worked as a stevedore on the San Francisco docks while writing his first book, The True Believer [which] caused a sensation when it was published in 1951, becoming a manual for comprehending the age of Hitler, Stalin and Mao”.

Bannon, Arnsdorf writes, “was not, like a typical political strategist, trying to tinker around the edges of the existing party coalitions in the hope of eking out 50% plus one. Bannon already told you: he wanted to bring everything crashing down.

“He wanted to completely dismantle and redefine the parties. He wanted a showdown between a globalist, elite party, called the Democrats, and a populist, Maga party, called the Republicans. In that match-up, he was sure, the Republicans would win every time.”

Now, seven months out from election day and with Trump and Biden neck-and-neck in the polls, Bannon’s proposition stands to be tested again.

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