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Sport
Shayne Hope

New Bombers boss Scott up for AFL battle

Brad Scott says he's well prepared for the challenges he'll face in his new job as Essendon coach. (James Ross/AAP PHOTOS) (AAP)

New Essendon coach Brad Scott feels far better equipped to handle the challenges of leading an AFL club now than when he first took on a senior role.

The 46-year-old was famously urged by his twin brother - Geelong premiership mentor Chris Scott - not to re-enter coaching ranks because of the "stressful existence" in the job.

It followed his departure from North Melbourne midway through 2019, after reaching two preliminary finals in almost a decade at the helm at Arden Street.

"It's just hard work," Chris Scott told the Nine Network in April last year.

"It's a stressful existence.

"Not many coaches coach for 10 years. He coached for 10 years and a couple of prelim finals with that list I think was a pretty successful outcome.

"There's a cost to that position and it needs to be weighed really carefully."

Brad Scott joined the AFL football operations department in 2020 and said on Friday that he had made a decision to "fully invest" in an administration career.

But he admitted he could not resist the opportunity to return to coaching when Essendon came knocking.

Scott now faces a huge task to bring success back to a club that boasts a record 16 AFL/VFL premierships - tied with arch rivals Carlton - but is without a finals win since 2004.

"I go in eyes wide open as to the challenges of the role," Scott said.

"In any high-profile, important role there are parts of it that you love and parts that are really challenging.

"But I wouldn't have committed to submitting myself to this process if in my own mind I hadn't reconciled that this is what I want to do.

"This time I'm not an untried, blissfully ignorant 33-year-old.

"I've been in the industry for a long time in various roles and I think I've got a pretty good idea of what's required, but also a good understanding of the challenges involved."

Scott's Essendon appointment means there are now four players from Brisbane's famous premiership era (2001-2003) in AFL head coaching roles.

He joins Carlton's Michael Voss, Collingwood's Craig McRae and brother Chris Scott, who led Geelong to a premiership for the second time with last week's grand final thrashing of Sydney.

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