Primark shoppers have been that blown away by the store's announcement of a new range of pyjamas that some say they will be wearing them out in public. On Instagram, the budget fashion outlet shared an image of its upcoming satin and tie-dye nightwear collection.
In the post - which has now been liked more than 5,000 times - a photo shows a satin nightgown hanging up, next to a long sleeve button shirt with matching bottoms and a tank top with matching shorts. Each share the same "amazing" amber, cream and turquoise tie-dye pattern.
In the caption, Primark put: "Our two loves: satin and tie-dye [love heart eye emoji] Prices from £7." The new collection is expected to land in stores soon, thanks to Primark's use of the 'coming soon' hashtag - though it hasn't been specified when exactly.
But already, many have fallen in love with the pyjamas and say they look that good they won't just be wearing them to bed, but to go out in too. Bmelaniejane declared: "They look good enough to wear for daytime or is that just me."
Stylemecurvy gushed: "Oh wow." Preppyortega put: "Never disappoint." Ava.tara1 typed: "Wow", as Primark replied: "Breathtaking."
It comes not long after another pyjama set from Primark made headlines, as some shoppers wore its Bridgerton-themed nightgown to special events. Last month, mum Sara Rochford, 37, revealed how she wowed at a family wedding wearing the £20 Primark nightie, as reported by the Mirror.
Starting from £11, fans of the hit Netflix period drama rushed to stores to get their hands on the three bedtime pieces: a nightdress, nightshirt and dressing gown - all adorned with a elegant floral pattern. On Instagram at the time, Ophelia_60 gushed: "Oh I love these!! I’m be dropping in to get them tomorrow."
Rosemarygannon1 asked: "Why is the nightwear so much nicer than the daywear?" Camille_prince replied: "I mean, I plan on wearing this out." The nightwear is part of Primark's new Bridgerton collection, which you can view here.
On Primark's website, a statement reads: "Dearest Reader, our Bridgerton range has arrived in store. From elegant nightwear to regal table scaping and stationery, your attendance is required."
