Motorcycling and Italy go way back, and it’s clear that bikes have a very special place in Italy’s heart. Some of the industry’s biggest brands call Italy home—think Ducati and Aprilia, Dainese and AGV. These companies have pretty much set the standard in their respective segments.
But while big names like those I mentioned earlier shine brightly in the spotlight, there are quite a lot of other Italian brands worth paying attention to. One of these is helmet manufacturer Airoh, and it’s a pretty good thing, too, as the company has just set up shop in the good old US of A.
Now, as some of you may know, I’m not from the US, and so I’ve had a bit of experience with Airoh’s lids as they’ve been available here in the Philippines for quite some time now. In fact, a good number of my friends use Airoh lids on the regular, and it’s very much a highly regarded brand, not just here, but in other countries, too.
Now, according to Airoh’s press release, the company is gearing up for quite a launch in the US market. A new distribution hub by the name of AIROH USA has been set up, and said hub will be receiving helmets straight from Airoh’s manufacturing facility in Bergamo, Italy. Like all top-tier helmet makers, Airoh has the whole shebang when it comes to crafting its lids. A testing lab, a design studio, and even a wind tunnel—you name it.
Airoh’s US initiatives will be spearheaded by a dude named Dennis Bloch, who you might be familiar with from Seven MX, another gear manufacturer focused on off-road and motocross racing.
“Airoh has had a presence in the USA Supercross field for about 10 years, but we are now equipped with a broader product lineup and an exceptional sales team to make a significant impact,” Bloch, CEO of Airoh USA, shared. “From off-road and street to cruiser and sportbike helmets, Airoh is poised to offer it all. Nicknamed the ‘Ferrari for your head,’ the brand captivates anyone who sees it—and truly impresses once they pick it up.”
Now, as you’ve probably guessed, Airoh sits squarely in the premium helmet category, although it does have a few budget-friendly and beginner-focused helmets. But for top-tier lids like the Commander ADV helmet, or the GP800 FIM racing helmet, price tags north of $600 USD are pretty common.
That being said, Airoh’s one of those “if you know, you know” brands, and riders who choose to buy Airoh helmets pretty much already know what they’re looking for.
So yeah, Airoh’s set to make its debut stateside, with its products set to hit dealerships by Spring 2025. The company also has a big media launch planned in Southern California for January 23, so stay tuned, as more info will surely be rolled out by then.
Sources: Airoh Helmets, Roadracing World
