The NFL has two Christmas Day games scheduled on Wednesday, December 25. At 1:00 p.m. EST, the Chiefs will face the Steelers on the road. Later in the day, the Ravens will face the Texans at 4:25 p.m. EST. This year, Netflix is broadcasting the two Christmas Day games. Sports betting operator FanDuel has been chosen as a sponsor for leagues’ Christmas Day games in 2024. Additionally, Verizon will also serve as one of the primary sponsors for the streaming event.
Earlier this week, Netflix announced that they’ve already sold out advertising inventory for both games. FanDuel will be the official sportsbook sponsor on 12/25 and they will have a pregame segment with predictions and betting odds. On top of that, FanDuel will have featured in-game ad placement. Netflix is trying to “own” Christmas Day with the two NFL games and the rest of their featured entertainment.
Netflix is trying to make a presence in the live sports market
Netflix has been around for years and they’re known for TV shows, movies, and documentaries. However, the company is now attempting to add live sports to their resume. Recently, Netflix announced that 70 million subscribers are using their ad-supported, lower-priced tier. The NFL brings in millions of revenue each season and Netflix wants in on the action.
The company struck a deal with the NFL earlier this year to broadcast at least one Christmas Day game for the next three seasons. Netflix is paying $75 million per game for broadcasting rights in 2024. That’s $150 million in broadcasting rights for both games on 12/25. On Friday, November 15, Netflix is broadcasting an exhibition fight between former heavyweight champion Mike Tyson and social media influencer, Jake Paul.
There were already ties between FanDuel and the NFL
FanDuel is one of the most recognizable and profitable sports betting brands in the United States. On Tuesday, their parent company Flutter announced that they controlled 43% market’s net gaming revenue in Q3. They produced $1.25 billion. Additionally, FanDuel is already a sponsor of the NFL and has deals with seven of the league’s teams.
