You've lost your housemate, your family has fled the nest or you've broken up with your partner.
Hopefully you're not dealing with all three of these issues right now, but the simple fact is life changes.
Which is why Netflix now lets you transfer your carefully pieced together Netflix profile from one account to another.
Designed to help those who have a profile on an account owned by someone else, the streaming giant says the feature allows users to move their 'personalised recommendations, viewing history, My List, saved games, and other settings' to a new account.
This comes in very handy for users who share an account with their parents, a roommate, or a partner and you go your separate ways.
Many of us have been there, looking awkwardly at their name every time you log in.
But what could you actually do about it? Call them and tell them to bag their own account? Sneakily change the password and lock them out?
All this concern is now a thing of the past as Netflix wants to simplify that transition so newly solo users aren’t having to start all over again.
"People move. Families grow. Relationships end. But throughout these life changes, your Netflix experience should stay the same," says Netflix.
Step-by-step guide to transferring your profile
1. The feature is being rolled out this week, so watch for an e-mail which will tell you when the new function is available on your account
2. When logged in, simply hover over your profile icon in the dropdown menu on the home page, and select the profile transfer option.
3. Clear instructions will then guide you through the set-up process, and don't worry - it's mercifully easy!
Crackdown on password sharing
Aside from making users' lives easier, Netflix also hopes this move will help clamp down on people sharing passwords, as it battles hard to reverse falling subscribers.
This year hasn't been to kind to the streaming giant, with it reporting a fall in paying members for the first time in more than a decade.
Netflix has confirmed its new cheaper package with adverts will launch from 4pm on November 4 - priced at £4.99.
Each advert that appears in the discounted plan will be 15 or 30 seconds in length, and will play before and during TV series and films.
Netflix says there will be an average of four to five minutes of adverts per hour.
But while the new package might be cheaper, a limited number of films and TV series won't be available due to licensing restrictions.
Netflix said the amount of programmes that might be unavailable will vary between countries.
You also won’t be able to download content. Like its Basic plan, you'll be able to watch Netflix on one device.
The video quality will be up to 720p HD, with the Basic plan being upgraded to match this as well.
How are viewers reacting to the ad-based plan?
Research from WatchTVAbroad.com shows that, when streamers were asked if they’d be prepared to watch adverts in order to get a cheaper monthly subscription, 28.8 per cent said they’d do it for any discount but 24.2 per cent said they wouldn’t watch ads regardless of how much they saved.
Nearly half (47 per cent) said they’d consider it, but it would depend on the saving.
Jeff Richey, TV analyst at WatchTVAbroad.com, says: “The cost-of-living crisis has created a nightmare for streamers and the picture seems to be deteriorating fast. Companies like this provide something non-essential that is easy to cancel and subject to fierce competition. The imminent arrival of a slimmed-down Netflix subscription is likely to be just the first shot fired in a bitter price war as providers try to stem the exodus.
“These businesses are essentially tech companies that thrive on scale, and their stock market valuations are very quick to catch a cold at the first sign that growth targets will be missed.”
