There have been rumours that Netflix is planning to introduce adverts and a cheaper subscription plan to their servvices.
It comes as the company aims to retain customers after after its quarterly figures revealed it had lost 200,000 paying customers in just three months.
Due to several factors - including the cost of living - the subscription service is now seeing many people cancel their direct debits in a bid to save more money.
Netflix announced on April 19 that its numbers had fallen for the first time in a decade.
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However as reported by the Mirror, they now expect to lose two million more in the second quarter as the share price fell significantly, wiping away roughly $70billion in total.
In response, Reed Hastings, Netflix's co-chief executive, said the company was considering introducing adverts on a cheaper subscription package, and would “figure it out over the next year or two.
A note to employees, obtained by The New York Times, revealed the new cheaper offering is now pencilled to be brought in in the final quarter.
Reed Hastings said last month that the company was looking into bringing in an advertiser-supported cheaper streaming service within the next couple of years.
However plans appear to have been sped up with the service now due to be revealed by the end of this year.
According to the Mirror the note read: “Yes, it's fast and ambitious and it will require some trade-offs.
“Every major streaming company excluding Apple has announced an ad-supported service.
“For good reason, people want lower-priced options.”
The executives pointed out that HBO and Hulu have been able to “maintain strong brands while offering an ad-supported service" whilst Netflix executives said the advertising-supported tier would be introduced “in tandem with our broader plans to charge for sharing.”
