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Lifestyle

Lekha Gupta

NetEase Cloud Music Expands Music Catalog With RYCE Entertainment Deal

NetEase Entertainment China NetEase Inc

NetEase Inc's Cloud Music Inc. inked a deal with RYCE Entertainment to boost its music content library. LONG WEI/GETTY IMAGES

NetEase Inc’s (NASDAQ: NTES) Cloud Music Inc. inked a deal with RYCE Entertainment to boost its music content library.

NetEase Cloud Music can now access RYCE Entertainment’s music catalog in China with 30-day initial launch rights to distribute new additions to the catalog.

Both companies will partner to promote RYCE’s prominent artists and music catalog in China.

NetEase Cloud Music has previously partnered with several other prominent companies, including Rock Records and B’in Music, to enhance its portfolio of C-pop music and other popular genres.

NetEase Cloud Music has previously partnered with several other prominent companies, including Rock Records and B’in Music, to enhance its portfolio of C-pop music and other popular genres. COSTFOTO/GETTY IMAGES

In June, the company debuted the collectible card role-playing game “Harry Potter: Magic Awakened,” which it launched with Warner Bros. Games.

As of March 31, NetEase held $13.9 billion in cash and equivalents and generated $873.8 million in operating cash flow.

Produced in association with Benzinga

Edited by Saba Fatima and Maham Javaid

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