A specialist HR consultancy which helps companies attract, motivate and retain people is looking to build a bigger team of its own with the help of a five-figure investment.
Durham based Tailored Thinking has worked with regional fund management firm NEL Fund Managers to obtain the undisclosed investment, which is being used to support the wider roll-out of its services and industry targeted marketing campaigns. Two new jobs are expected to be created in the first instance, with more to follow as the business works towards its target of increasing its annual turnover by 40%.
Founded six years ago by Rob Baker, the business works with the likes of Virgin Money, Royal Bank of Scotland, PWC, Durham University and Bernicia, providing psychology, well-being and HR consultancy services to clients around the world. It helps people to personalise their working lives and align their roles with their strengths, skills and interests though a concept it calls ‘jobcrafting’.
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It recently ran its first jobcrafting online training seminar, with delegates from as far afield as the US, New Zealand and Europe, and is planning further follow-up events for later in the year.
Mr Baker, a chartered fellow of both the CIPD and the Australian HR Institute and a TEDx speaker, said: “Our purpose is to help create enriching work which allows individuals, teams and organisations to perform better for themselves, their colleagues and their customers. Enabling employees to take more ownership of and personalise their roles in ways that appeal to their strengths and interests given them a greater degree of ownership of their work and helps to create a positive working environment that they don’t want to leave.
“Our first online jobcrafting seminar went really well, with clients from all over the world providing terrific feedback on the impact of our ideas, and we’re already setting out plans to hold more events later this year. The success we’ve achieved so far gives us great confidence in the strength of our business model and there’s a clear opportunity for us to increase our presence in industry sectors where we know our expertise will deliver tangible results for both employers and employees.”
Susan Snowdon, investment executive at NEL Fund Managers, added: “Tailored Thinking’s carefully-crafted approach to enhancing clients’ workplaces has already proven to be a success and they’re now well set to realise more of the business’s growth potential.”
