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Benzinga

Business

Anusuya Lahiri

Needham Sees Netflix Losing Out To Amazon, Disney, Apple and Other Streaming Rivals

Netflix Needham Amazon Laura Martin NFLX

Needham analyst Laura Martin's March channel checks indicated growing interest toward news acting serving as a headwind for Netflix Inc (NASDAQ:NFLX).
As per Martin, Netflix needs to add advertisements to survive the streaming war.
Amazon.com Inc (NASDAQ:AMZN) Amazon Prime Video and The Walt Disney Co's (NYSE:DIS) bundle won the streaming game so far based on financial prowess and pricing strategy.
Related Content: Discovery CFO Confirms Merger With WarnerMedia's HBO Max App
Amazon and Apple Inc's (NASDAQ:AAPL) purchase of exclusive sports rights indicates live sports as the "next competitive battlefield."
Netflix will bite the dust unless it adds live sports and news to its content lineup and an "ad-lite" subscription video-on-demand tier.
Martin kept an Underperform on Netflix without a price target.
Price Action: NFLX shares traded higher by 0.04% at $343.80 on the last check Wednesday.

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