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Benzinga
Benzinga
Business
Anusuya Lahiri

Needham Sees Netflix Losing Out To Amazon, Disney, Apple and Other Streaming Rivals

Netflix Needham Amazon Laura Martin NFLX
  • Needham analyst Laura Martin's March channel checks indicated growing interest toward news acting serving as a headwind for Netflix Inc (NASDAQ:NFLX). 
  • As per Martin, Netflix needs to add advertisements to survive the streaming war. 
  • Amazon.com Inc (NASDAQ:AMZN) Amazon Prime Video and The Walt Disney Co's (NYSE:DIS) bundle won the streaming game so far based on financial prowess and pricing strategy.
  • Related Content: Discovery CFO Confirms Merger With WarnerMedia's HBO Max App
  • Amazon and Apple Inc's (NASDAQ:AAPL) purchase of exclusive sports rights indicates live sports as the "next competitive battlefield." 
  • Netflix will bite the dust unless it adds live sports and news to its content lineup and an "ad-lite" subscription video-on-demand tier.
  • Martin kept an Underperform on Netflix without a price target.
  • Price Action: NFLX shares traded higher by 0.04% at $343.80 on the last check Wednesday.
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