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The Guardian - US
The Guardian - US
Sport
Guardian sport and agencies

NBA jilts TNT Sports in new $76bn TV deal with ESPN, NBC and Amazon

The NBA’s new TV deal will kick in at the conclusion of the 2024-25 season.
The NBA’s new TV deal will kick in at the conclusion of the 2024-25 season. Photograph: Ethan Miller/Getty Images

The NBA signed its 11-year media rights deal with Disney, NBC and Amazon Prime Video on Wednesday after saying it was not accepting Warner Bros Discovery’s $1.8bn a year offer to continue its longtime relationship with the league.

The media rights deals were approved by the league’s Board of Governors last week and will bring the league about $76bn over those 11 years. The agreement also includes the rights to the WNBA and is expected to total $2.2bn over 11 years.

WBD had five days to match a part of those deals and said it was exercising its right to do so, but its offer was not considered a true match by the NBA. That means the 2024-25 season will be the last for TNT after a nearly four-decade run, and puts the future of the league’s flagship show in doubt.

TNT has held NBA media rights for the 35 years. Over that span, Inside the NBA, featuring Charles Barkley, Shaquille O’Neal, Kenny Smith and Ernie Johnson, has become the league’s signature primetime show and indelible part of the NBA landscape.

The decision to move to Amazon and NBC puts the future of the show in doubt. The Athletic reports that TNT could take legal action against the league over its decision. The network had targeted Amazon’s streaming portion of the deal, but the NBA said that TNT was unable to match the terms offered by Prime Video.

“Warner Bros. Discovery’s most recent proposal did not match the terms of Amazon Prime Video’s offer and, therefore, we have entered into a long-term arrangement with Amazon,” the league said in a statement on Wednesday.

“Throughout these negotiations, our primary objective has been to maximize the reach and accessibility of our games for our fans. Our new arrangement with Amazon supports this goal by complementing the broadcast, cable and streaming packages that are already part of our new Disney and NBCUniversal arrangements. All three partners have also committed substantial resources to promote the league and enhance the fan experience.”

Amazon Prime Video will carry games on Friday nights, select Saturday afternoons and Thursday night doubleheaders which will begin after the conclusion of Prime Video’s Thursday Night Football schedule. Prime Video will also take over the NBA League Pass package from WBD.

“The digital opportunities with Amazon align perfectly with the global interest in the NBA,” NBA Commissioner Adam Silver said in a statement. “And Prime Video’s massive subscriber base will dramatically expand our ability to reach our fans in new and innovative ways.”

The package also includes at least one game on Black Friday and the quarter-finals, semi-finals and championship game of the NBA Cup.

“Over the past few years, we have worked hard to bring the very best of sports to Prime Video and to continue to innovate on the viewing experience,” said Jay Marine, global head of sports for Prime Video. “We’re thrilled to now add the NBA to our growing sports lineup, including the NFL, UEFA Champions League, NASCAR, NHL, WNBA, NWSL, Wimbledon, and more. We are grateful to partner with the NBA, and can’t wait to tip-off in 2025.”

ESPN and ABC will keep the league’s top package, which includes the NBA Finals. ABC has carried the finals since 2003.

ESPN/ABC will combine for about 100 games during the regular season. More than 20 games will air on ABC, mainly on Saturday nights and Sunday afternoons, while ESPN will have up to 60 games, mostly on Wednesday nights with some Friday games. ABC and ESPN will also combine for five games on Christmas Day and have exclusive national coverage of the final day of the regular season.

During the playoffs, ESPN and ABC will have approximately 18 games in the first two rounds each year and one of the two conference finals series in all but one year of the agreement.

The return of NBC, which carried NBA games from 1990 through 2002, gives the NBA two broadcast network partners for the first time.

NBC will have up to 100 regular-season games, including on Sunday night once the NFL season has ended. It will air games on Tuesdays throughout the regular season, while a Monday night doubleheader would be exclusively streamed on Peacock.

NBC will also have the All-Star Game and All-Star Saturday Night. During the playoffs, NBC will have up to 28 games the first two rounds, with some games streamed on Peacock. At least half of the games will be broadcast on NBC.

NBC and Amazon will also carry one of the two conference finals series in six of the 11 years on a rotating basis. NBC will have a conference final in 2026-27 followed by Amazon the next season.

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