A lot of NBA teams build homegrown talent and play hard and fast — the “right” way — every single night. But I don’t think anyone is as obsessed with telling you they do the bare minimum, what should be expected of any professional sports figures making millions of dollars, as the Miami Heat.
By now, most of us probably understand what “Heat Culture” is. As Max Strus once explained to The Athletic, it’s “whatever the team needs, and there’s no ego about anything … that’s Heat culture.” Heck, the Heat themselves literally have the slogan emblazoned in the upper left-hand corner of their team website. They are not remotely shy about telling everyone they’re somehow special for playing hard.
Now, they want everyone to know with an elaborate “Heat Culture” message on a new edition of their home court. How cringe:
The lane of the Heat’s new culture court. pic.twitter.com/qVrG5PAqPV
— Ira Winderman (@IraHeatBeat) November 5, 2023
I understand this is likely how the Heat motivate themselves and keep themselves accountable. But the more they talk it up and broadcast it everywhere, it becomes clear they have zero self-awareness about how their commitment to one another isn’t really unique at all.
NBA fans roasted the Heat for their "culture" court
There’s a ton of organizations that do things the right way.
But there’s only one that constantly tries to tell you they’re the only one that does. https://t.co/yA7z84tdEW
— Justin Termine (@TermineRadio) November 5, 2023
we have absolutely jumped the shark with this cringe https://t.co/hGhyPtRLYU
— Jason Patt (@Bulls_Jay) November 5, 2023
WE ARE
THE GLOBO GYM
PURPLE COBRAS
AND WE WILL
WE WILL
ROCK YOU https://t.co/R7xUeXihE1— Tyler Parker (@tylrparkr) November 5, 2023
https://t.co/8bKvByQfjQ pic.twitter.com/nKZcAOOI5u
— Paternity Riley (@lesterfreamon) November 5, 2023
https://t.co/XLmOejDX7n pic.twitter.com/BDI8yd7vaX
— Matt Ellentuck (@mellentuck) November 5, 2023
techwear nba court https://t.co/UJjqpWC1o7
— mansur🕊️ (@mansurshaheen) November 5, 2023
No THIS is the funniest new court https://t.co/why8wq4dph
— Duncan Smith (@DuncanSmithNBA) November 5, 2023
Basketball version of live laugh love https://t.co/BTQ3FR6OBT
— A Wizard, A True Ausar (@thom_not_tom) November 5, 2023
How would I describe myself? Three words: hardworking, alpha male, jackhammer, merciless, insatiable. https://t.co/DWiY6CkZ91
— Andrew Snyder (@acsnyde) November 5, 2023
