The NBA just released sales data from its online shop for the first half of the 2023-24 season, and the Boston Celtics and superstar Jayson Tatum both ranked among the most popular with fans. In fact, Tatum sits No. 2 in jersey sales in the entire league.
Golden State Warriors guard Steph Curry once again had the top selling jersey, as he did a year ago, while this time last season, Tatum ranked No. 6 in the league. Los Angeles Lakers forward LeBron James, San Antonio Spurs big man Victor Wembanyama, and Milwaukee Bucks forward Giannis Antetokounmpo rounded out the top five spots for jersey sales this year.
Jersey sales aren’t the only way to underscore Tatum’s popularity in the league. Tatum was just named a starter for the 2024 NBA All-Star Game, earning the third most fan votes in the league in the process. This represents his fifth consecutive All-Star nod.
Jayson Tatum named starter for 2024 NBA All-Star Game https://t.co/x0RX7uh46G pic.twitter.com/OSPiejpujO
— The Celtics Wire (@TheCelticsWire) January 26, 2024
In total, the Celtics ranked No. 2 in merchandise sales in the NBA. One of the league’s marque franchises, they trailed only the Los Angeles Lakers in the NBA’s recent data release.
The Warriors, Bucks, and Philadelphia 76ers were the next three teams on the list for merchandise sales. Boston ranked third last season.
Tatum has been a mainstay on this list for sometime, and it’s clear his star will continue to burn bright for the forseeable future. Tatum is eligible to sign a supermax contract extension with the Celtics as soon as this spring.
Paul Pierce listed among LeBron James' greatest rivals https://t.co/0nnZODfAii pic.twitter.com/7qWNgNC4Ta
— The Celtics Wire (@TheCelticsWire) January 30, 2024
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