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Jon Lafayette

NBA All-Star Game Viewership Jumps 14% to Average of 5.5 Million

NBA All Star Game.

The NBA All-Star Game on Sunday drew an average of 5.5 million viewers, up 14% from last year, according to the NBA.

The league said a total of 11.6 million viewers tuned into the game on TNT, TBS, truTV and B/R Sports on Max, up 20%.

The game capped an All-Star Weekend that also included celebrity games, three point shooting competitions and a slam-dunk content.

Warner Bros. Discovery said it had sold virtually all of the commercial inventory for the weekend and was anticipating record revenue.

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