A Nazi-themed bar has sparked fury as hosts dressed as SS guards and served swastika-branded champagne.
The "Unfair Club" opened last Sunday in Osaka, Japan using young men as hosts to serve customers.
They wore German military uniforms that are replicas of those from World War 2 with the Nazi symbol on their armbands.
Japan fought alongside the Germans during the war.
Bosses thought the "cosplay" would be popular with its target customers - women who want to be served by male hosts.
The plans backfired as many expressed their fury over the offensive idea causing the bar the shut down by Tuesday, The Jerusalem Post reported.
The parent company, Host x Host issued a statement apologising for their "lack of knowledge and awareness".
However, this week many blasted the owners saying the idea was "ignorant" and "disgusting".
A spokesman for the Simon Wiesenthal Center, a Jewish human rights organisation, said: "Japanese women are supposed to be attracted to men dressed up as SS Nazi murderers?
"This is a vile desecration of the memory of six million Jews, Anne Frank and victims of the Nazi Holocaust. Where is Japanese outrage?"
The Campaign Against Antisemitism, a UK antisemitism watchdog, tweeted: "This is disgusting."
Others took to Twitter to share their frustration.
One wrote: "This is what the inside of the Nazi host club looks like. Ignorance and stupidity at its finest."
Another added: "I’m shocked I tell you, Japan is the last place I expect this from! They would never fetishize the Nazi.
"When you don’t purge the fascist elements then expect those elements to be passed down to newer generations."
This isn't the first time Japanese firms and groups have come under fire for using Nazi imagery as "cosplay".
In 2017, the Morishita Group hosted a Nazi-themed party for its employees, complete with Nazi flags, German news outlet Deutsche Welles reported in 2020.
And in 2016, a J-Pop group under Sony's label known as Keyakizaka46 dressed as SS soldiers for a Halloween party.
