Feel like Nara and Lucky Blue Smith have been everywhere this month? They have been. The usually private TikTok have jumped from your FYP to New York and London, popping up at runways and fashion week after parties. For Nara Smith, it’s a change in look and a change of pace. But for those who’ve followed her TikTok evolution, it feels like there’s a statement behind it.
If you’re less chronically online than the rest of us, Nara Pellman Smith, 22, is an influencer and model with 9.6 million followers on TikTok and 4 million followers on Instagram. She’s also married to fellow model and uncannily handsome man Lucky Blue Smith, 26. The two share three children: Rumble Honey, Slim Easy, and Whimsy Lou Smith.
Nara Smith And The Trad Wife Trend
So, why is Nara Smith so famous?
Nara Smith’s went from popular if-you-know-you-know-influencer to international phenomenon when the trad wife hashtag exploded. Her name pops up in almost every article written and TikTok posted analysing the the phenomenon. Part trend, part movement, the “trad wife”, at least on social media, refers to a female influencer who posts home-making content and performs an aestheticised style of mid-century female subservience for fans online. Influencers like Estee C Williams directly refer to themselves as trad wives. Others like Hannah Neeleman of Ballerina Farm fame reject the moniker but openly speak to their traditionalist values (and Mormon faith).
When Nara Smith started posting on TikTok. Her immaculate, soothing cooking videos featured the model and mother alone in the kitchen preparing “from scratch” meals for her family.
Appearing in nipped waist dresses or cottage-core frocks with a staple polished 1950s style beauty look, Smith seemed like the “impossibly perfect” face of the movement.
But now, Smith has expressed her disappointment at how her lifestyle and content has been portrayed in media. And, she seems to be rebranding.
@naraazizasmith #traveling #dayinmylife #fypツ #momtok #toddlersoftiktok #marriage ♬ Backsound Puisi – Audiolist Productions
In a recent TikTok she said: “I wasn’t aware that finding joy in cooking for my husband and kids would automatically mean that I just slave away in the kitchen, i don’t have a job, and I have a whole production team at my house.” “None of that is true,” she added, “I am a working mum, juggling all kinds of hats and responsibilities.”
She ended by explaining that cooking had become an enormous part of her life when she was diagnosed with lupus and started making alterations to her diet, then told her followers she’d be jetting off to New York for a job.
How Nara Smith’s TikTok Content Has Changed
@naraazizasmith we were delusional #mukbang #fypツ #eatwithme #döner #german #marriage ♬ original sound – Nara Smith
Since the post, there’s been a distinct shift in Nara Smith’s content. First, her husband is suddenly all over it – if in a tongue-in-cheek manner. In one post, she says that while styling baby Slim’s hair she realised she was out of her gel.
“When I brought it up to Lucky, he said he’d take care of it.” What follows is Lucky Blue Smith, perfectly preppy, spinning a football, whipping up hair gel from scratch. Lucky has since appeared in countless posts. The couple are even sharing “post-work” mukbang videos that mark a shift in tone from serene to sassy (Nara even makes a joke about a questionable looking Doner Haus Uber-eats bag logo that looks similar to the logo of a certain x-rated site (one commentator wrote “This is the funniest this woman has every been”).
She’s also placed an emphasis on work. During New York Fashion Week, Nara and Lucky Blue Smith happily shared behind-the-scenes videos of them preparing for shows and public appearances. Nara even shares how nervous she is as she gets ready to host a meet-and-greet for beauty brand Hourglass Cosmetics. While it’s still undeniably glamorous (and gorgeous), it’s also distinctly human.
Finally, her style is completely different to what we’ve come to expect from trad wives. She appeared in a slinky cowl-necked 90s halter dress at the closing party for London Fashion Week, a business-chic suit at Rlaph Lauren and a quirky goth-lite buttoned shift dress at Khaite. It’s a far cry from puff sleeves and nipped waists
While a few videos and a change of aesthetic might seem pretty mild, they’re a stark departure from the prim, isolated woman who originally went viral. Does this spell the end of the tradwife trend? Or simply a strategic PR move from one of social media (and fashion’s) hottest couples. We’ll be keeping our eyes peeled.
Is Nara Smith A Mormon?
Whatever her change of style or online content, one question that’s always floated around Nara and Lucky Blue Smith is their religious faith. This year, Nara Smith finally addressed their interest in religion. She said that she had no interest in spreading “Mormon propaganda” with her content, adding, “I know my religion is a very hot topic on the internet. I don’t know what I’m doing; I’m still learning and figuring out my own faith.” She clarified that while her husband Lucky grew up in Utah, a Mormon stronghold and grew up in the Mormon church, they were not married in the Mormon temple. “I am not in any way a hardcore Mormon.”
Who Is Lucky Blue Smith?
Lucky Smith is Nara Smith’s husband, but he’s been famous for far longer than she has. Lucky Blue Smith was arguably one of the first social media It-boys. When his modelling career kicked off in 2015, with campaigns for Tom Ford, Tommy Hilfiger and Calvin Klein the teenager with icy blue eyes and a chiselled jawline was all over every millennial girlies Tumblr boards. Born June 4th in 1998, Smith is the youngest of four (he has three sisters) and was raised Mormon in Utah. When Smith became famous in 2015, he was signed to the prestigious modelling agency Next Models at only 12 years old (he’s now represented by IMG).
Along with his three children with Nara Smith, Lucky Blue Smith has a daughter named Gravity Blue Smith, whom he shares with former girlfriend Stormi Henley.
Related Posts:
- 9 Moments From the ‘Ballerina Farm’ Interview That Have Us Rethinking Trad Wife Content
- ‘The Secret Lives Of Mormon Wives’ Is Surprisingly Feminist
- Is Gen Z Getting Married Young?
This article originally appeared on Marie Claire Australia and is republished here with permission.
