A drunk man fell off a 100ft cliff but then got up and ran away before anyone could help. He couldn't be found, not even by a police helicopter.
The boozer took a tumble off Hengistbury Head cliff, Dorset, at 4.16pm on Monday.
Many members of the public had seen the incident and reported it to the emergency services.
However, despite rushing to the scene with a police helicopter, the man was nowhere to be found.
Southbourne Coastguard were called to reports of an intoxicated male who had fallen over the cliff.
But Dorset Police confirmed that he had "self recovered and departed the scene" before the coastguard's arrival.
Southbourne Coastguard posted on Facebook : "Tasked at 1616 hours by the joint rescue coordination centre to reports of what appeared to be an intoxicated male over the cliff at Hengistbury Head.
"As we arrived on scene we liaised with units from Dorset Police who confirmed that the casualty had self recovered and had departed scene.
"With a quick check of the cliff face from Double Dykes with binoculars to see if any other casualties were in difficulties and with the NPAS helicopter now above nothing was found.
"Several members of the public approached us regarding this incident and safety advice and thanks were passed on."