Myenergi supercharges key export market as it…

Myenergi supercharges key export market as it accelerates global growth

Grimsby’s high-growth green tech company Myenergi is supercharging its presence in its fastest-growing international market.

A new wholly-owned subsidiary has been set up in Germany, with a new management team in place to respond to the anticipated huge demand for electric vehicle infrastructure and home energy management systems.

It comes with the country having been significantly hit by the Russian invasion of Ukraine straining gas availability, leading it to rapidly address its energy base. Germany has exported cars to the UK via Grimsby for decades, with market-leading manufacturer Volkswagen Group offloading below the Dock Tower as its primary entry point to the British market - with its first EV brought in via the dedicated terminal there.

Now the Stallingborough team is accelerating its operations in the opposite direction, where it first began selling in 2019, building scale behind the British innovations now being added to homes and businesses across the North Sea. Having seen sales grow from £17 million to £53.8 million in the last financial year it is looking to consolidate its position as one of the top 10 fastest growing companies in the UK.

The new subsidiary will be based in Munich, with a second office in Cologne, It is headed by Philippe Hausser as managing director. He has worked for companies including BMW, Kühne+Nagel, Mærsk Group and GOVECS, holding several senior and international sales and business development roles. Sweeta Sediqi – who has been a key representative of Myenergi in Germany, will continue to lead the business activities from Cologne as sales director, managing the operational business and working alongside Philippe.

Sweeta Sediqi and Philippe Hausser are at the helm of the new Myenergi subsidy in Germany. (MyEnergi)

Lee Sutton, chief executive of Stallingborough-based Myenergi, said: “We are thrilled to have Philippe join our company to drive our further internationalisation in Europe, and to have Sweeta become a part of our new subsidiary. We have already seen strong demand for our market-leading products in Europe and expect that to continue. Philippe brings a proven track record of increasing sales and profitability in high-growth markets, as well as extensive knowledge in the automotive, electric mobility and renewable energy sectors. Sweeta brings established and extensive relationships in our core market and is extremely well connected within the electrical wholesale sector."

Alongside one of the best-selling EV chargers, Zappi, Myenergi’s product line-up includes an innovative solar diverter, Eddi, and a recently-launched smart domestic storage battery, Libbi.
Mr Sutton said the company expects international sales across all product lines to grow strongly in the coming years, as purpose-built manufacturing facilities are added alongside its state-of-the-art headquarters. The huge addition will replace leased premises in Grimsby once complete.

Mr Hausser said: "This is an exciting time for Myenergi in Europe. I am delighted to bring my expertise to such a dynamic and exciting company. Myenergi is perfectly positioned to gain significant share in several fast growing markets. In addition to German-speaking countries, we will continue to expand our presence in European growth markets."

As a subsidiary rather than distributing agent, the new company will also take over responsibility for warranties and customer service.

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