When expertly done, a full face of make-up can boost a person's confidence no end ahead of a big night out or all-important celebration - or for no reason other than that they just wanted to.
No doubt there'll now be queues around the block for Rosalinda Dershmuk - aka CKA - and her magic make-up brushes after a recent impressive TikTok video left her followers completely blown away.
The professional make-up artist has uploaded an extraordinary clip that sees her before and after applying a full later of glamorous make-up.
When all done up, Rosalinda looked all set to grab a mic and perform before a stadium filled with fans.
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Rosalinda delivered her big reveal to the sound of Celine Dion's It's All Coming Back To Me Now and her star-worthy makeover proved to be every bit as dramatic as the classic power ballad deserves.
Face now glowing with spot-on highlights and contour, Rosalinda framed her work of art with a head of shiny black and red ringlets. The look was completed with lip gloss and striking blue eye makeup.
The vid has since been viewed more than 63.5k times and no doubt many followers have had to watch it through a good three or four times to actually take in what they were seeing.
One person commented, "I’m not having this is the same person", while another wrote that she was "beautiful with and without makeup!" A third admitted that they'd been left "too stunned to speak" after seeing Rosalinda's creative powers in action.
Many of her followers pointed out clear similarities between Rosalinda and Rihanna, with one astonished person gasping, "Rihanna is that you?"
Another remarked, "You look like Rihanna".
Others made complimentary comparisons to other megastars like Janet Jackson and Lil Kim, while one admiring person writing that she makes them "wanna do makeup each day".
Rosalinda and her cousin Ray Dazzy both went viral with a similarly dazzling transformation video last year, which ended up being shared by none other than 50 Cent.
At the time, people joked that the two cousins were 'shapeshifters', while others described their abilities as 'witchcraft'.
Do you have a transformation story you'd like to share? Email us at yourmirror@mirror.co.uk