Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Woman & Home
Woman & Home
Lifestyle
Annie Milroy

My fine hair refuses to hold a style unless I use this one specific product

An image of L'Oreal PLI Spray in a green background.

Most days, I'm grateful for my low-maintenance hair. I can wash it in the evening, wake up, brush it through and walk out the door. But, on the occasions when I want to add in some bouncy curls or beachy waves, they'd drop out in minutes. That was until I discovered a product that changed everything.

Even equipped with the best curling irons for fine hair and attempting every trick on how to make curls last longer, I could never get my hair to play ball. I'd spend hours curling and styling my hair for it to fall out before I'd even left the house or salon. It was incredibly annoying. Despite trying what seemed like all of the best hair styling products, I felt like my hair would never do what I wanted.

Then one day I discovered a styling product that transformed my hair's staying power. Since then, I've used it religiously when curling or blow-drying my hair and the results are so impressive. My hair actually holds a curl or style all day long, even sometimes for a couple of days - which never happened before. The best part? It's so affordable and easy to use.

The only hair product that keeps my curls in place all day long

If you're desperate for the big reveal, I'll put you out of your misery. My most trusted and beloved hair styling aid is L'Oréal Professionnel Tecni.ART Flex Pli Thermo Modelling Spray. Quite the mouthful I'll admit, but she's so worth it. This lightweight spray can be used on wet or dry hair and is activated by heat to hold any shape created by your hair tool, all day.


The results are amazing. My hair is left so soft, yet my curls are intact for days. It's truly a miracle worker. I've tried what feels like every styling product on the market and nothing has ever worked as hard as this has. It's never let me down - quite simply, I couldn't be without it.

Annie's hair an hour after curling, with Tecni.ART Pli Shaper applied on the left side only (Image credit: Future / Annie Milroy)

In the image above I've used the L'Oréal Professionnel Tecni.ART Pli Shaper on the left side of my hair and not on the right. This is after leaving my heat-styled curls for an hour and brushing them out. The bounce, hold and natural finish the styling product gives is unmatched. So, if like me you suffer from hair hold issues, this might just transform your styling routine.

It's also worth noting that I've often spotted this product in many a hair stylist's kit, so I'm in good company. I've worked on hundreds of photoshoots in my time as a beauty writer, and I often see this bad boy being misted through a model's hair. If it's good enough for the pros, it's good enough for me.

Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.