Elon Musk tweeted Sunday that Twitter will permanently suspend any account on the social media platform that impersonates another.
The platform's new owner issued the warning after some celebrities changed their Twitter display names — not their account names — and tweeted as ‘Elon Musk’ in reaction to the billionaire's decision to offer verified accounts to all comers for $8 month as he simultaneously laid off a big chunk of the workforce.
“Going forward, any Twitter handles engaging in impersonation without clearly specifying “parody” will be permanently suspended,” Musk wrote. While Twitter previously issued warnings before suspensions, now that it is rolling out “widespread verification, there will be no warning.”
In fact, “any name change at all” would compel the temporary loss of a verified checkmark, the world's richest man said, The Associated Press reported.
Some Twitter users have already begun migrating from the platform — Counter Social is another popular alternative — following layoffs that began Friday that reportedly affected about half of Twitter's 7,500-employee workforce. They fear a breakdown of moderation and verification could create a disinformation free-for-all on what has been the internet's main conduit for reliable communications from public agencies and other institutions.
Many companies have paused advertising on the platform out of concern it could become more unruly under Musk.