Judi Pulver, a singer-songwriter who transitioned into a successful career as a top music sales executive, passed away at the age of 77 in Santa Monica, California. Pulver dedicated approximately 15 years to Variety, where she oversaw all music-related sales and marketing endeavors. Her extensive background as an artist and performer earned her respect and admiration within the music industry.
Known for her distinctive raspy voice and quick wit, Pulver left a lasting impact on those she encountered. Despite her focus on the business aspects of the industry, she maintained a deep artistic passion that resonated with her colleagues and peers. Steven Gaydos, Variety's executive editor for global content, praised Pulver's boundless energy and enthusiasm, highlighting her unique approach to music business.
Originally from Connecticut, Pulver began her career as a singer-songwriter and stage performer. Her talents were recognized early on, with a mention in Variety dating back to 1965 for her role in a Pennsylvania stock performance. In 1973, under MGM Records, she released her acclaimed album 'Pulver Rising,' featuring the hit single 'Dancing on the Moon' that garnered widespread attention and led to television appearances in the U.K.
Notably, Pulver joined rock band Mott the Hoople on their 1974 tour as an opening act, further elevating her profile in the music industry. Throughout the '70s and '80s, she continued to pursue her music career while venturing into entertainment sales and marketing by 1981.
After more than two decades at The Hollywood Reporter, Pulver transitioned to Variety in 2007, where she made significant contributions until her departure in 2022 due to health reasons. Pulver is survived by her husband, esteemed film and TV composer Don Peake.
