Parents have been left furious after Home Bargains started selling £2.99 ' Easter Eve' treats for kids - and some say the discount retailer are milking money out of the religious holiday.
Debbie Chambers was shopping in the discount retailer and was shocked when she spotted the child-targeted product on the shelves.
Each box is filled with festive-themed goodies including an 'egg hunt set' and a basket, to give kids something to enjoy the night before Easter.
Debbie took an image of the product and shared it online, and soon other parents commented on the post saying Home Bargains had gone too far.
What do you think of the Easter Eve set? Let us know in the comments...
Debbie shared a picture of the boxes on the Extreme Couponing and Bargains group, where it quickly caught the attention of furious parents.
Emma L Berry said: "When I was growing up I received some Easter eggs, this is a ridiculous idea
"The sad thing is shops have forgotten what some occasions are for. For some people, Easter is an extremely special, religious day.
"I admire people with this faith, it is not something to be insulted by throwing money at it!"
Paula Adds wrote: "What a waste of money, the pressure on parents to buy these extras is so sad, especially at the moment.
"Some people might think these are brilliant for others it's simply more commercialism and pressure.
"Thank goodness my children are too old now for this."
Louise Garrahan slammed: "What next...Halloween eve?? Bommy night eve? There is a special magic on Christmas Eve.
"Retailers should just respect that."
Susan Buckmaster commented: "Surely all these ‘eve’ boxes just detract from the joy of the actual day?
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"Or maybe it’s been too long since I was a child!"
Carrie Anne Greening said: "As if people are not struggling enough.
"Get a grip please don’t buy this! Your children didn’t have an Easter eve box last year or the year before they got a bloody egg!
"Oh, I’m fuming with Home Bargains."
Home Bargains were unavailable for comment.
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