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Manchester Evening News
Manchester Evening News
Business
Emma Gill

Mum ditches Heinz as picky teens choose supermarket's 17p tin over big brand

A mum has ditched Heinz spaghetti hoops after her kids picked a cheaper 17p tin in a taste test.

Fed up with soaring food costs, the mum decided to get her kids to compare Lidl's budget hoops against the big brand.

Even she was surprised when the 17p tin turned out to be their favourite. She was so shocked in fact that she decided to share her 'good result' on social media in a bid to help other families struggling with bills.

Read more: The supermarket which was among cheapest now ranking as most expensive

"Lidl Hoops are the winner!" she said. "The sauce is thicker, hoops are nice and firm, my teenage experts were as surprised as me! A saving of 84p per tin."

The price difference is even bigger than when she shared her post as, at the time, the Lidl tin was 16p and the Heinz was £1. Lidl's is up by 1p, while Heinz now costs £1.25 at Tesco, or two for £2 with Clubcard.

The mum said her kids preferred the Lidl tin over Heinz (Facebook)

Her post, in a budget Facebook group, received hundreds of responses, many of them from shoppers saying they too have swapped Heinz for a cheaper brand. Others claim Heinz no longer tastes the same.

"Heinz products aren’t the same as the old days, can get cheaper alternatives, same with all soups," said one.

"I've noticed how watery Heinz sauce with pasta has become recently," said another.

A third added: "I was very surprised at the quality and taste of the own brands, even better when they save money."

It's not the first time shoppers have shared their Heinz swaps. Earlier this year we reported how shoppers said they were swapping Heinz Beanz and Sausages for the Sainsbury's version, costing a quarter of the price.

Other Heinz fans then said they'd ditched Heinz tomato soup after finding a much cheaper alternative at Aldi.

A spokesperson for Kraft Heinz said: "Like everyone, it’s costing us more to make our products. The price of ingredients, energy and packaging have all risen significantly, exacerbated by double-digit inflation. We’re doing all that we can to absorb these costs and only increase prices when we absolutely have to. We’ve done this so that we can continue investing in our business, brands and people.

“We remain committed to giving our consumers great tasting and nutritious products at good value, without compromising on the quality they know and trust. We are working collaboratively with retailers, suppliers and partners to maximise efficiencies, run regular promotions and offer greater consumer choice through our tasty value ranges and alternative pack sizes.”

Have you swapped a big brand to a supermarket's own brand? Have you swapped supermarkets to save money? Let us know in the comments.

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