Channel 4 viewers were left cringing on Wednesday evening as Katie Price confused paint brand Dulux with condom company Durex while out buying supplies for her home renovation.
The Channel 4 series has documented Katie's battle to renovate her run down Sussex family home, known as the 'mucky mansion', to its former glory.
The second episode of Katie Price's new Channel 4 documentary series aired on Wednesday and saw the former glamour model tackle more rooms in the house after completing eight-year-old Jet's jungle bedroom.
But as Katie went out to the shops with her children in tow, she pulled a container of white Dulux paint and mistakenly referred to it as Durex.
Mucky Mansion fans took to Twitter to cringe and laugh at Katie’s comments in equal measure.
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One incredulous fan wrote: “Did Katie Price just refer to dulux paint as durex?? #katieprice #muckymansion”
While another said: “Katie Price called Dulux Durex? #MuckyMansion”
A third tweeted: “Dulux and Durex marketing teams both cringing there #MuckyMansion”
A fourth social media user posted: “Mistaking Dulux for Durex would explain why she has so many kids though. #MuckyMansion”
Another fan weighed in after the gaff to say: “There’s no denying how likeable Katie Price is #MuckyMansion”
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The series has followed former glamour model Katie as she and a team of cleaners, builders and decorators overhaul her infamous Sussex home to make it fit for her family to live in once again.
Determined to make it a sanctuary for her family, Katie has said she’s ready to get her hands dirty and do up the 19-room property.
Prior to the three part series, Katie said her home would no longer be the 'Mucky Mansion' after the extensive renovations, saying: "I’m making it a home."
She added: "I’m getting my hands dirty and doing a lot of the work myself and, with the help of my amazing family and some brilliant friends, I’m putting the past behind me and rebuilding.
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"My house is a bit like my life, it’s being put back together like I’m being put back together."
Over three episodes, fans have watched Katie’s attempts to create a happy home and try to free herself from the bad memories of the property - which has been targeted by vandals and fell into ruin.
The home improvement show is the latest in a longline of documentaries about Katie's chaotic life following the likes of Katie Price: My Crazy Life and Katie Price: Harvey and Me, which followed Katie and her disabled son Harvey as he turned 18.
Channel 4 promised fans would see a different side to Katie in the new series, with bosses saying: "From designing the perfect bedrooms for her children to overseeing a kitchen makeover and replacing chimney pots, we see Katie like never before, crafting, decorating and upcycling.
“We also see Katie as a mum, daughter and sister as well as hearing about her journey to mental healing as she discusses hitting rock bottom and accepting the need for help.”